Which XM Competency is linked to the skill of delivering effective value?

The skill of delivering effective value is closely associated with the competency of Realize. This competency focuses on how organizations can translate insights into actionable changes that provide tangible benefits to customers, employees, and stakeholders. It involves understanding customer needs and ensuring that the value provided meets or exceeds those expectations.

Realizing value is not just about collecting data; it's about making strategic decisions based on that data and effectively implementing solutions to enhance experiences and outcomes. By excelling in this competency, teams can effectively demonstrate how their actions lead to improvements and results that matter, thus significantly impacting overall performance and satisfaction.

The other competencies—Activate, Lead, and Enable—while related to various aspects of experience management, do not specifically emphasize the direct skill of delivering effective value in the same manner that Realize does. For example, Activate is more focused on taking action based on insights, while Lead emphasizes guiding teams and influencing change. Enable is oriented towards providing the necessary tools and resources to facilitate experience management efforts. Therefore, the linkage of delivering effective value primarily aligns with the Realize competency.