Which tools does Qualtrics provide for generating insights?

Qualtrics offers a range of tools specifically designed to generate insights from data, and dashboards, reports, and ad hoc analysis are central to this capability. Dashboards allow users to visualize data in a user-friendly format, making it easy to track key metrics and performance indicators at a glance. Reports enable users to compile and disseminate summarized data and analysis, providing stakeholders with essential insights and findings. Meanwhile, ad hoc analysis tools empower users to perform custom data queries and analyses as needed, allowing for dynamic exploration of data sets based on unique research questions or areas of interest.

The other options do not focus on insight generation in the same comprehensive manner. While social media integration tools can help engage audiences and gather data, they do not provide the same level of analytical capabilities directly. Email marketing tools assist with communication strategies but do not inherently analyze data for insights. Interactive video features are more geared towards enhancing engagement and interaction rather than data analysis. Thus, the choice that best aligns with the goal of generating insights is indeed the combination of dashboards, reports, and ad hoc analysis tools.