Which section in Qualtrics allows the addition of custom messages after survey completion?

The section in Qualtrics that allows the addition of custom messages after survey completion is the Survey Flow. This feature is designed to manage the overall structure and routing of the survey, which includes setting up end-of-survey messages. By using the Survey Flow, you can customize what respondents encounter once they finish the survey, such as displaying a thank you message, providing additional resources, or directing them to another webpage.

This flexibility is crucial for enhancing respondent experience, as it enables you to create tailored communication based on the completion of the survey, helping to convey appreciation or further instructions.

While the other sections have important functions—Response Management deals with managing incoming survey responses, the Reporting Dashboard presents data analytics and results, and Account Settings configures user preferences and account-wide settings—they do not specifically address the ability to craft custom messages displayed at the conclusion of survey participation. Therefore, the Survey Flow is the most appropriate choice for this particular purpose.