Which question type would you use for collecting open-ended feedback?

The best question type for collecting open-ended feedback is the text entry option. This format allows respondents to provide detailed, free-form responses, which can capture nuanced opinions, thoughts, and suggestions. Open-ended feedback is valuable because it enables participants to express themselves in their own words, providing richer insights that are not limited to predetermined choices.

Text entry questions can be particularly effective for gathering qualitative data, as they encourage participants to elaborate on their experiences, thoughts, or feelings about a specific topic. This kind of feedback can be analyzed for themes, sentiments, or unique perspectives that might not be captured through structured question types.

In contrast, the other question types, such as multiple choice, matrix tables, and rank order, are designed for collecting specific, quantifiable data or to guide respondents to choose from a limited set of predefined responses, which does not facilitate the same depth of feedback as text entry can.