Which of the following is a type of survey distribution method in Qualtrics?

Email distribution is a commonly used method for distributing surveys in Qualtrics because it allows for easy access and engagement with respondents. With this method, survey creators can send customized emails containing survey links directly to participants. This approach is advantageous as it facilitates tracking responses, managing follow-ups, and ensuring that the survey reaches the targeted audience quickly and efficiently. Email distribution also enables the inclusion of personalized messages, making it a more engaging option for participants.

In contrast, distributing surveys through paper forms is generally less efficient in terms of data collection and analysis, especially in a digital age where online methods prevail. Social media integration can be a useful method for outreach; however, it is not specified as a primary survey distribution method within the Qualtrics platform itself, rather it supports sharing for broad visibility. Relying solely on phone calls adds to the potential for bias and limits response rates, while also being resource-intensive. Therefore, the strategic advantages and user-friendly nature of email distribution make it a standout choice among distribution methods in Qualtrics.