Which of the following is NOT one of the 6 XM competencies?

The correct choice is the one that does not belong to the list of the six XM competencies. The XM competencies are foundational skills and practices that organizations employ to effectively manage and improve the experiences of their employees and customers. Among these competencies, "Measure," "Lead," "Activate," and "Enlighten" are commonly recognized elements, emphasizing the significance of quantifying data, guiding initiatives, implementing changes, and fostering understanding throughout an organization.

In this context, the option that was chosen incorrectly as an XM competency is the one that does not fit within the established framework. Understanding these competencies is essential for organizations that aim to cultivate an experience management strategy that aligns with modern expectations for engagement and improvement across their operations.