Which of the following is not a tool provided by Qualtrics for insights generation?

The correct answer is that email marketing is not a tool provided by Qualtrics specifically for insights generation. Qualtrics primarily focuses on gathering, analyzing, and reporting on survey data to generate insights that help organizations make data-driven decisions.

Dashboards are powerful tools within Qualtrics that allow users to visualize their survey results in a clear and interactive manner, making it easier to derive insights at a glance. Reports in Qualtrics are used to compile and present data findings, often featuring visualizations and key metrics to help users understand their data better. Ad hoc analysis is a feature that enables users to perform complex data analyses on the fly, allowing for deeper exploration of specific datasets and generating insights based on unique questions or hypotheses.

In contrast, email marketing does not align with the core focus of Qualtrics, which is centered more on research and data analysis rather than on marketing automation or campaign execution. Hence, email marketing is the option that does not fit within the context of tools designed specifically for generating insights from survey data in the Qualtrics platform.