Which component is part of the XM Insights Engine?

The XM Insights Engine is designed to facilitate the process of understanding and deriving insights from experience data, which encompasses various types of feedback and information from customers, employees, and other stakeholders. The component focused on "Understand" refers to the engine's capability to analyze and interpret data to provide deeper insights into customer thoughts, feelings, and behaviors.

This understanding is critical for organizations seeking to make informed decisions that enhance experiences and drive engagement. By leveraging the "Understand" component, organizations can gain clarity on data patterns and trends, enabling them to address issues effectively and capitalize on opportunities for improvement.

The other components, while integral to the experience management process, do not specifically capture the essence of deriving insights as associated with the "Understand" segment of the XM Insights Engine. "Engage," "Integrate," and "Analyze" are also important but focus more on interactions, combining data from various sources, and examining data, rather than the foundational understanding that guides the overall strategy.