Which action is NOT recommended during the Investigate stage for XM Maturity?

During the Investigate stage of XM Maturity, the focus is primarily on understanding and analyzing existing data and identifying key insights that can drive decision-making. Launching a comprehensive training program at this stage is not recommended because this phase is centered on leveraging current data to inform strategy rather than implementing extensive training initiatives.

The goal of this stage is to establish a solid foundation based on what is already known and to ensure that the insights collected are actionable. By concentrating on reviewing existing collected data and focusing on a few key listening points, organizations can identify immediate areas for improvement or opportunities for quick wins, which demonstrate value and help build momentum for future initiatives. Thus, while training is important, introducing it comprehensively at this stage could distract from the core objectives of investigation and analysis.