What type of survey question is best for yes/no responses?

The best type of survey question for yes/no responses is a multiple choice question. This type of question allows respondents to easily select between two distinct options, making it straightforward for them to indicate their preference or belief. It's particularly effective in surveys where clarity and quick decision-making are necessary, as it eliminates confusion that might arise from more open-ended formats.

Multiple choice questions can be tailored to specifically offer "Yes" and "No" as the only answer options, ensuring that respondents understand exactly what is being asked and can provide a decisive response. Additionally, this format simplifies data analysis by generating clear, quantifiable responses that can be easily aggregated and interpreted.

Other formats, like text entry, require participants to type out their answers, which can introduce variability and complexity in the responses. Matrix table questions are more appropriate for assessing multiple related items or evaluating responses across a range, rather than binary yes/no answers. Rank order questions require respondents to prioritize options, which is not suitable for a straightforward yes/no response scenario. Thus, the multiple choice format is the most efficient and effective option for capturing binary responses.