What type of data can be stored in "Embedded Data Fields" for segmentation?

Embedded Data Fields in Qualtrics are designed to store information that can be used for segmentation, filtering, or customizing survey experiences. These fields can hold various types of data, including demographic information, such as age, gender, and location, as well as custom attributes that you might need for specific research or analysis purposes.

This versatility allows researchers to create more tailored experiences for respondents based on the data stored in these fields, facilitating targeted analysis and refined reporting. For instance, if you gather demographic data through your survey and want to segment your participants based on age groups, the Embedded Data Fields can effectively hold this information.

The other types of data mentioned in the other options are limited in scope regarding their usability and application within the context of segmentation. Textual comments may provide qualitative insights but do not aid in systematic segmentation. Numerical performance metrics may be relevant but are not the primary focus of Embedded Data Fields. Similarly, pre-defined survey responses can be useful but are not as flexible or broad in their application for segmentation as demographic information and custom attributes, which are central to creating a comprehensive and dynamic dataset for analysis.