What role do "Embedded Data Fields" play within a survey?

Embedded Data Fields serve a crucial role in surveys by allowing researchers to carry additional information that can be personalized for respondents. This personalization can enhance the relevance and engagement of the survey for participants.

When embedded data is used, it can include information such as previous responses, demographics, or any other contextual data that might help tailor the survey experience. For instance, if a respondent is coming back to complete a survey about product feedback, embedded data can help recall their previous interactions with that product, allowing for more targeted questions and an improved user experience.

This capability helps in generating more meaningful insights, as the responses can be contextualized based on the available embedded data. By providing personalized questions or dynamically adjusting the survey path based on this data, researchers can gather richer data and create a more engaging participant experience.