What is the purpose of "Piped Text" in Qualtrics?

The purpose of "Piped Text" in Qualtrics is to personalize responses within surveys. This feature allows you to present customized information to respondents based on their previous answers or embedded data. For example, if a participant provides their name or selects a favorite product in one part of the survey, you can use piped text to address them by name or reference that product later in the survey, creating a more engaging and tailored experience.

By utilizing piped text, you enhance the interactivity of your survey, allowing respondents to feel like the content is tailored specifically to them. This personalization can lead to higher engagement rates and improved data quality, as participants often feel more invested in surveys that acknowledge their unique contributions.