What is the purpose of "End of Survey" options in Qualtrics?

The "End of Survey" options in Qualtrics primarily serve to customize actions after survey completion. This feature allows researchers to define what happens when a respondent finishes the survey, enabling them to tailor the experience based on their specific needs. For example, users can redirect respondents to a website, display a personalized message, or offer incentives like a download or a completion code.

This functionality enhances the overall survey experience by allowing for additional engagement with respondents once they have completed the survey, making it an integral part of survey design and implementation. While other choices reference different aspects of survey responses and engagement, the primary role of the "End of Survey" options is focused on what can be customized in terms of post-survey actions.