What is the purpose of "Alerts and triggers" in Qualtrics?

The purpose of "Alerts and triggers" in Qualtrics is to send automatic notifications based on specific responses. This feature allows you to set up rules that automatically notify you or other stakeholders when certain conditions are met within survey responses. For instance, if a participant provides a response that indicates a critical issue (such as a low satisfaction score), an alert can be sent to the relevant team members immediately, enabling timely intervention. This capability enhances responsiveness and helps organizations act quickly based on real-time data, ensuring that important issues are not overlooked.

In contrast, the other options represent different functionalities that do not align with the specific role of alerts and triggers. Storing data securely refers to data management and compliance aspects, which is unrelated to the real-time notification system that alerts and triggers provide. Initiating survey design changes pertains to the modification of the survey structure itself, a process distinct from the automated notifications that alerts generate. Gathering user feedback is about collecting responses from participants rather than notifying stakeholders based on their input. Therefore, the primary function of alerts and triggers is centered around facilitating immediate communication based on survey responses.