What is the purpose of embedded data in Qualtrics?

The purpose of embedded data in Qualtrics is to store additional information about respondents. This feature allows researchers to collect and manage survey responses more effectively by linking external data to each subject's survey record. Embedded data can include variables such as demographic information, previous responses, or any additional data that might enrich the analysis, providing important context that helps in understanding survey results.

For instance, if a researcher conducts a survey on customer satisfaction, they may want to include embedded data such as the respondent's purchase history or customer ID. This additional information can then be utilized during analysis to segment responses based on specific criteria or to correlate survey findings with other data sources.

The other choices refer to different functionalities within the Qualtrics platform: analyzing survey data is a broad purpose that can be achieved with various tools in Qualtrics; creating visual representations of data involves the use of charts and graphs, which are not directly related to the function of embedded data; and generating automated reports pertains to the presentation of analyzed data, which is separate from the storage of data itself through embedded data.