What is the purpose of "Embedded Data" fields in Qualtrics?

The purpose of "Embedded Data" fields in Qualtrics is to capture additional information about respondents. This feature allows researchers to enrich their survey responses by linking various data points to individual participants. For example, you can use embedded data to store demographic information, previous survey responses, or any other custom data related to the respondents, which can then be used for analysis or to personalize the survey experience.

This capability is particularly valuable in scenarios where you're conducting longitudinal studies or when you need to segment your responses based on additional criteria. It allows for a more comprehensive understanding of the data by enabling the combination of respondent-specific information with their survey inputs. This enhances the quality and depth of analysis, making it easier to derive insights that inform decision-making.