What is the primary goal of the XM Competency - Enlighten?

The primary goal of the XM Competency - Enlighten is to provide actionable insights across an organization. This competency focuses on establishing a strong understanding of the data collected through experience management, ensuring that insights derived from this data are not only informative but also practical and applicable to decision-making processes. By transforming raw data into easily interpretable insights, organizations can identify trends, understand customer needs, and drive improvements in various areas, including customer experience, employee engagement, and operational efficiency.

This competency emphasizes the importance of synthesizing data into usable formats to inform strategies, enhance performance, and support overall business objectives. Actionable insights are critical because they empower teams to make informed decisions and implement solutions that directly address the challenges faced by the organization and its stakeholders.