What is the objective of the XM Skill known as value planning?

The objective of the XM Skill known as value planning is to define strategic objectives. Value planning focuses on identifying and articulating what the organization aims to achieve through its experience management efforts. This process involves setting clear, measurable goals that align with the overall vision and mission of the organization. By establishing these strategic objectives, organizations can effectively guide their initiatives and measure success over time, ensuring that their actions are cohesive and directed toward delivering value for customers, employees, and stakeholders.

While other options like establishing governance structures or assessing team roles may be part of a broader strategic framework, they do not specifically capture the essence of value planning, which centers on defining what value means for the organization and how to achieve that value strategically. Ensuring timely value delivery is also important, but it is more about execution rather than the foundational objective of defining strategy. Thus, defining strategic objectives is at the heart of value planning.