What is the maximum number of answer choices for a Multiple Choice question in Qualtrics?

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The correct answer reflects both the flexibility of the Qualtrics platform and the best practices for survey design. In Qualtrics, there is no hard limit on the number of answer choices you can include in a Multiple Choice question. However, usability research indicates that presenting more than 10-15 choices can negatively impact the respondent's ability to effectively engage with the question, leading to potential confusion or decision fatigue. Therefore, while you can technically add many choices, it's advisable to limit them to enhance clarity and response quality. By adhering to this guideline, you ensure that your survey remains user-friendly and that respondents can provide thoughtful, informed answers.

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