What is the final stage in the XM Maturity model?

The final stage in the XM Maturity model is "Embed." This stage signifies the integration of experience management practices deeply into an organization’s culture and operations. At this level, organizations have not only collected and acted on feedback but have also established a systematic approach to leverage insights across all departments and functions.

In this stage, experience management becomes a fundamental part of the organization's decision-making processes, influencing strategy, and driving continuous improvement. By embedding XM practices, companies ensure that they consistently prioritize the experiences of customers, employees, and other stakeholders, leading to sustainable growth and enhanced organizational performance.

The other options represent earlier stages in the XM Maturity model. "Scale" involves identifying successful experiences and expanding their impact across the organization. "Investigate" refers to the initial exploration of data and insights. "Mobilize" is about engaging teams and getting buy-in for experience management initiatives. Each stage is important in its own right, but "Embed" is the culmination of these efforts, where XM is fully integrated into the fabric of the organization.