What is Qualtrics primarily used for?

Qualtrics is primarily designed for survey creation and experience management. The platform offers powerful tools that allow users to design, distribute, and analyze surveys effectively. It focuses on capturing and interpreting customer and employee experiences, which is crucial for organizations looking to enhance their decision-making processes based on feedback. The capabilities provided by Qualtrics enable businesses to gather insights across various touchpoints, including customer satisfaction, employee engagement, and market research. This emphasis on experience management helps companies improve their offerings and ultimately leads to better outcomes in terms of customer loyalty and employee retention.

While data analysis and reporting, social media engagement, and project management are important aspects of business operations, they are not the primary functions of Qualtrics. Instead, these may be supplementary tools or features found within broader business intelligence or project management solutions.