What is one of the goals during the Mobilize phase of XM Maturity?

One of the primary goals during the Mobilize phase of XM Maturity is to improve cross-functional processes. This phase focuses on fostering better collaboration and communication between different teams and departments to ensure that everyone is aligned and working towards common objectives. By enhancing how various functions interact, organizations can streamline their operations, reduce redundancies, and improve overall efficiency, which ultimately leads to a more integrated approach to managing experience data within the organization.

The other options do not align with the goals of the Mobilize phase. Creating a detailed annual budget is more aligned with financial planning rather than the collaborative nature of Mobilize. Preparing for external audits relates to compliance and governance rather than improving internal processes. Centralizing decision-making could hinder the agility and responsiveness that the Mobilize phase aims to establish through enhanced cross-functional collaboration.