What is one benefit of using the rich content editor in Qualtrics?

The rich content editor in Qualtrics provides the ability to add multimedia elements directly into surveys, which enhances the interactivity and engagement level of the surveys. This feature allows survey creators to insert images, videos, audio files, and various formatting styles seamlessly, making the survey more visually appealing and effective in capturing the respondent's attention. Integrating multimedia can also help convey messages more clearly and enrich the respondent's experience, potentially leading to improved response rates and data quality.

This benefit distinguishes the rich content editor from functionalities that focus on graphic design, survey distribution, or data analysis, which are not its primary purposes.