What is included in the XM Skill: Experience visioning?

The correct choice reflects a vital component of the XM Skill: Experience visioning. Identifying opportunities for enhancement involves recognizing areas where an organization's experiences can be improved or refined. This skill focuses on analyzing current customer interactions and pinpointing gaps or weaknesses that, when addressed, can elevate the overall customer experience. By conducting thorough analysis and insight generation, organizations can develop a vision for what ideal experiences should look like, paving the way for targeted improvements.

The other options may relate to various aspects of business strategy or customer insights but do not specifically capture the essence of experience visioning. For instance, strategic financial planning and understanding customer behavior pertain more to organizational strategy and research analysis rather than directly identifying improvement opportunities in customer experience. Creating experience maps, while a useful tool for visualizing the customer journey, is more about representing current experience rather than identifying ways to enhance it. Thus, the focus of experience visioning is on pinpointing enhancements rather than simply understanding or outlining existing experiences.