What is a recommended action during the Investigate stage according to XM Maturity recommendations?

During the Investigate stage, sharing insights in a tailored format with select individuals is essential because it allows for effective communication of key findings that can drive decision-making. This stage emphasizes the importance of understanding specific stakeholder needs and ensuring that the insights are relevant to the audience. Tailoring the information enhances engagement and facilitates a deeper understanding of the insights, which can help inform actions and strategies that align with the organization's objectives.

Implementing a full XM management system is a more extensive action that typically falls under later stages of maturity, so it is not a primary focus during the Investigate phase. Analyzing competitor XM strategies, while valuable, does not directly relate to the immediate need to address insights derived from the current data. Conducting company-wide workshops, although beneficial for broader education on XM, may not be specific enough to the unique insights that should be communicated to key stakeholders at this stage. Thus, sharing insights in a tailored manner is the most appropriate and recommended action.