What functionality does the "Survey Flow" option control in Qualtrics?

The "Survey Flow" option in Qualtrics is crucial for managing the logical progression and structure of survey questions. It allows survey creators to set up different pathways and conditions that dictate how participants move through the survey based on their responses. This functionality is essential for creating a tailored survey experience, wherein participants might take different routes based on previous answers, ensuring that questions are relevant and appropriate for each respondent.

By using Survey Flow, researchers can implement complex logic, such as branching, skip logic, and display logic, which help navigate participants through different sections of the survey. These features enhance the overall quality of the data collected by ensuring that only the most relevant questions are presented to each participant, ultimately leading to more accurate and meaningful responses.