What does the competency 'Lead' focus on?

The competency 'Lead' focuses on architecting, aligning, and sustaining successful Experience Management (XM) efforts. This aspect emphasizes the importance of strategic leadership in guiding organizations to effectively implement and maintain XM initiatives. It involves not just the initiation of these efforts but also ensuring that they are aligned with the company's goals and can be sustained over time for maximum impact.

In leading XM efforts, individuals are tasked with creating a vision and strategy that integrates the experiences of customers, employees, and other stakeholders. This requires a deep understanding of how to bring various teams and resources together to create a cohesive approach to managing experiences, ensuring that they are monitored and evaluated for continuous improvement.

The other options, while relevant in certain contexts, do not capture the essence of what the 'Lead' competency entails. Creating operational manuals, conducting training sessions for new hires, and reviewing past projects are all important activities within an organization but do not fundamentally reflect the leadership and strategic alignment that are essential aspects of leading XM initiatives.