What does the "Anonymous Link" distribution method do in Qualtrics?

The "Anonymous Link" distribution method in Qualtrics is designed to share a survey link without identifying the participants who respond. This method is crucial for maintaining respondent privacy and confidentiality, as it ensures that the data collected cannot be traced back to individual participants, allowing for unbiased feedback and more honest responses. By using an anonymous link, researchers can encourage respondents to feel more secure in providing genuine answers, as they know their identities will not be linked to their survey responses.

In contrast, options that involve tracking participant identities, limiting access to a specific group, or requiring personal information would undermine the anonymity aspect, which is essential for certain types of research where privacy concerns may affect the integrity of the data collected. Thus, the emphasis of the anonymous link method on privacy makes it particularly valuable for sensitive or confidential surveys.