What does "Survey Logic" allow you to do?

Survey Logic is a powerful feature in Qualtrics that enables researchers to manage how questions are presented to participants based on their previous responses. This dynamic ability allows for a more personalized and relevant survey experience. By applying survey logic, you can tailor the flow of the survey, guiding respondents to different questions or sections depending on their answers. For example, if a participant answers a specific question in a certain way, logic can direct them to a follow-up question that is more suitable for their situation, while skipping irrelevant questions. This not only keeps participants engaged but also increases the quality of the data collected by ensuring that respondents only answer questions that pertain to them.

In contrast to the other options, increasing survey traffic relates to participant recruitment and distribution rather than how questions are presented. Automatically analyzing data trends does not pertain to the functionality of survey logic, but rather to data analysis tools within the platform. Lastly, controlling the survey design format is about visual and structural aspects of the survey itself, rather than the conditional response paths set by survey logic. Thus, managing question visibility based on prior responses is the primary and correct function of survey logic.