What does "Skip Logic" allow in Qualtrics?

"Skip Logic" in Qualtrics is a powerful feature that allows respondents to be directed to different questions or blocks of questions based on their previous answers. This dynamic routing enhances the survey experience by ensuring that respondents are only presented with questions that are relevant to them. For instance, if a respondent answers a question indicating they do not use a particular product, the survey can be programmed to skip subsequent questions related to that product, saving time and increasing the relevance of the data collected.

By using Skip Logic, researchers can customize the flow of their surveys, allowing for a more tailored approach to data collection. This capability helps maintain respondent engagement and results in higher quality responses, as participants are not faced with questions that do not apply to their situation. The overall effectiveness of surveys is increased as a result.