What does "Quota" management do in Qualtrics?

In Qualtrics, quota management is a feature that allows researchers to control the number of responses collected for specific demographic segments or criteria, ensuring that sample sizes meet predetermined requirements. This is crucial in survey research as it helps maintain representativeness and mitigate sampling bias. For example, if a study requires a certain number of responses from different age groups or geographic locations, quota management can enforce these limits, stopping data collection for a particular segment once the target number of responses is achieved. This functionality ensures that the data collected aligns with the research objectives and enhances the reliability of the findings.