What does periodic updates to respondents aim to achieve in ongoing surveys?

Periodic updates to respondents in ongoing surveys are primarily aimed at maintaining respondent engagement. Regular communication with participants helps to keep them involved and interested in the survey process, which is essential for ensuring high response rates and sustaining their willingness to participate over time. Engaged respondents are more likely to provide valuable feedback and maintain their commitment to completing the survey.

While increasing data collection size, ensuring quick survey completion, and reducing costs are important aspects of survey management, they do not directly address the need for keeping respondents engaged and interested. Frequent updates can also lead to improvements in the quality of the data collected, as engaged respondents tend to remain attentive to the survey's themes and requirements. This approach enhances the overall effectiveness of the survey, making active engagement a priority in ongoing survey efforts.