What determines the design and style of your Qualtrics survey?

The design and style of your Qualtrics survey are primarily influenced by theme settings. Theme settings allow you to customize the visual appearance of your survey, including colors, fonts, and overall layout. By choosing a particular theme, you can ensure that your survey aligns with your brand or matches the desired aesthetic for your audience.

While survey length, question types, and distribution methods are important aspects of creating an effective survey, they do not directly dictate the design and style. Survey length pertains to how many questions are included, question types refer to how the questions are structured (e.g., multiple-choice, text entry), and distribution method relates to how the survey is shared with respondents. None of these factors determine the overall look and feel of the survey like theme settings do. Thus, focusing on theme settings is essential for establishing the design and visual coherence of your Qualtrics survey.