What can you achieve by redirecting to other URLs after survey completion in Qualtrics?

Redirecting to other URLs after survey completion in Qualtrics allows you to provide additional resources or thank you messages to respondents. This practice enables survey creators to enhance the participant experience by guiding them to relevant information, such as links to reports, further reading, promotional pages, or even acknowledgments for completing the survey. This is important as it not only acknowledges the time and effort respondents have taken to fill out the survey but also provides them with value that may align with the subject of the survey.

Offering post-survey resources can also help maintain engagement with respondents and can improve the overall perception of the survey experience. This can lead to a sense of appreciation and encourage participants to engage in future surveys or research initiatives.

Customizing survey themes or changing survey flow dynamically do not relate to what happens after survey completion, and segregating survey responses typically involves internal processing of the data rather than directing users to external URLs.