What aspect of a company does "Continuous improvement" focus on according to the XM Competency - Respond?

"Continuous improvement" primarily focuses on driving incremental changes based on feedback. This concept revolves around the idea of utilizing insights gained from data and customer feedback to enhance processes, products, or services continually. By being responsive to the needs and preferences of customers, organizations can make small, manageable adjustments that accumulate over time, leading to significant improvements in overall performance.

This approach is aligned with the principles of experience management (XM), which emphasizes understanding and responding to the customer experience in a way that fosters lasting relationships and satisfaction. Continuous improvement encourages a culture where feedback is valued, and innovation is a consistent goal, ultimately enhancing both customer experiences and operational efficiency.