What are "Triggers" in Qualtrics?

Triggers in Qualtrics refer to automated actions that occur based on specific survey responses. This functionality enables researchers to set up dynamic interactions and automate follow-up processes. For instance, if a respondent gives a certain answer that meets predefined criteria, a trigger can initiate a subsequent task such as sending a personalized email, launching a specific survey path, or notifying team members.

The strength of triggers lies in their ability to enhance respondent engagement and streamline data collection and analysis. By automating processes based on real-time data, Qualtrics users can respond immediately to respondents' needs or actions, thereby improving the overall quality of research outcomes.

Other options, while relevant to the overall survey process, do not accurately define what triggers are in the context of Qualtrics. Notifications sent to respondents are distinct from triggers, as they do not necessarily relate to automated actions based on responses. Randomized question types pertain to the design aspect of surveys, helping to balance response patterns but do not involve automation. Access codes are security features used to control who can participate in a survey and are unrelated to the concept of triggers.