In the Embed stage of XM Maturity, what characterizes the integration of XM skills?

The integration of XM skills in the Embed stage of XM Maturity is characterized by being ingrained across the organization. At this stage, organizations fully recognize the importance of Experience Management (XM) skills as essential rather than optional. This means that these skills are embedded into the organizational culture and practices, leading to a holistic approach where everyone in the organization, regardless of their role or department, embraces and applies XM principles to their work.

Ingraining XM skills across the organization allows for consistent practices in gathering, analyzing, and acting on experiences from customers, employees, and other stakeholders. This widespread integration supports the organization's overall objectives and enhances its capability to respond effectively to experiences, resulting in improved performance and stronger relationships.

The other options do not reflect this comprehensive approach. Options stating that XM skills are optional, limited to certain departments, or confined to senior executives suggest a more fragmented or superficial implementation of XM principles, which is contrary to the fully integrated approach described in the Embed stage.