In Qualtrics, what does the "Paywall" feature facilitate?

The "Paywall" feature in Qualtrics is designed to facilitate charging respondents for access to surveys. This feature allows survey creators to implement a pricing structure where individuals interested in participating must pay a fee to gain access to the survey content. By using a paywall, researchers and organizations can monetize their surveys, ensuring that only those who are willing to invest financially can participate. This approach can help in gathering more targeted and engaged responses, potentially increasing the quality of the data collected.

In contrast, the other options do not accurately describe the paywall’s functionality within Qualtrics. Free access to preliminary data would typically refer to accessible data without payment, respondent incentives do not involve charging respondents but rather offering them rewards for participation, and limiting survey length options does not relate to a financial barrier but rather to the structural design of the survey itself.