How often should respondents be contacted for feedback in ongoing surveys?

In ongoing surveys, the frequency of contacting respondents for feedback should be tailored to the specific characteristics of the survey and its objectives. Different types of surveys may require varying intervals for collecting feedback based on factors like the nature of the topic, the target audience, and the purpose of the survey.

For example, a customer satisfaction survey for a service that people use frequently may benefit from more regular feedback, such as monthly or even weekly, to track changes in customer sentiment over time. Conversely, an annual employee engagement survey may only need to reach out once a year as the dynamics in the organization might not change significantly within a shorter period.

Every survey has unique requirements, and understanding the context allows for optimal timing of feedback collection, ensuring the insights gathered are relevant and actionable. This adaptability is crucial for maintaining meaningful engagement with respondents and achieving the survey's goals effectively.