How many critical capabilities does XM provide?

The correct answer highlights that XM, or Experience Management, provides three critical capabilities essential for organizations seeking to understand and improve their interactions with customers, employees, products, and brands. These three capabilities typically encompass listening, understanding, and acting.

Listening refers to the ability to gather data through various channels such as surveys, social media, and feedback forms to capture real-time insights from stakeholders. Understanding involves analyzing and interpreting that data to identify trends, sentiments, and areas for improvement. Finally, acting emphasizes the importance of implementing strategies based on the insights gained, allowing organizations to make informed decisions that lead to better experiences across all touchpoints. This comprehensive approach is essential for driving organizational success and fostering strong relationships in today’s competitive landscape.

The other options do not accurately represent the scope of XM's capabilities, as having only two, four, or five would not encompass the full breadth of the necessary components for effective experience management.