How is Cross-Tab Reporting enabled for survey results?

Cross-Tab Reporting is a powerful feature in Qualtrics that allows users to compare responses between different questions in a survey. This reporting capability enables the analysis of relationships or patterns between demographic data, behaviors, or responses collected from participants.

Choosing the desired questions to compare is essential for enabling Cross-Tab Reporting; it allows users to conduct detailed analyses and generate reports that help visualize the interactions between multiple survey variables. When certain questions are selected, Qualtrics can present the data in a matrix format, illustrating how responses vary across different segments or categories.

Other options presented relate to aspects of survey management but do not specifically address the mechanism needed to activate Cross-Tab Reporting. While the settings menu and editing questions are integral parts of utilizing the Qualtrics platform effectively, they do not directly activate or enable the Cross-Tab feature on their own. Similarly, enabling this functionality isn't strictly tied to the survey creation phase, as it can be implemented later during report generation. Hence, selecting the desired questions to compare is the correct approach for activating Cross-Tab Reporting effectively.