How can you send a survey to participants via Qualtrics?

Sending a survey to participants via Qualtrics is effectively accomplished through email distribution or anonymous links. This method is widely used because it allows for quick and efficient delivery directly to participants' inboxes or enables easy access to the survey through shared links.

Email distribution is particularly beneficial as it can be personalized, allowing researchers to include specific subject lines and messages that may increase response rates. Additionally, using anonymous links provides participants with a straightforward way to complete the survey without needing to reveal their identity, which can enhance participant comfort and promote honest responses.

Other options do not represent standard or practical means of distribution within the Qualtrics platform. For instance, using fax is outdated when digital solutions are available, mailing paper copies is less efficient in today's fast-paced environment, and while social media can be a tool for reaching audiences, it is not the primary method offered by Qualtrics for survey distribution.