How can you ensure demographic questions are only shown to specific respondents?

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Implementing display or skip logic in a survey allows you to customize the respondent experience based on their previous answers or characteristics. This means you can configure the survey to show demographic questions only to certain groups of respondents—such as those who meet specific criteria. For instance, if you are interested in gathering demographic information from respondents within a particular age range or location, you can set up conditions that determine when these demographic questions appear based on the responses given by the participant earlier in the survey.

This targeted approach enhances the relevance of the data collected and ensures that only the appropriate respondents answer demographic questions, leading to more accurate and relevant data analysis. Display or skip logic streamlines the survey process by preventing unnecessary questions from being shown to those who do not fit your target demographic, improving respondent engagement and satisfaction.

In contrast, the other options do not effectively achieve this goal. Open-ended text questions do not inherently limit who sees them and require manual analysis. Randomly selecting respondents introduces randomness rather than focusing on specific demographics. Creating separate surveys could complicate the process, requiring more effort and resources without the benefit of streamlined data collection that display logic provides.

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