How can multimedia be embedded in a Qualtrics survey?

Using the rich content editor in Qualtrics allows for a versatile range of multimedia options to be embedded directly within a survey. The rich content editor is designed to enhance the user experience by providing tools to insert various types of media, such as images, videos, audio files, and even other content like HTML or formatted text.

This capability is particularly beneficial because it enables survey creators to create a more engaging and interactive survey experience for respondents. For instance, you can provide instructional videos or illustrations that can help clarify questions or enhance understanding.

The other options do not fully capture the functionality available in Qualtrics. Relying solely on external video links or only uploading documents limits the rich multimedia experience that the platform supports. Furthermore, stating that multimedia cannot be embedded is incorrect, as the rich content editor provides significant functionality for this purpose.