How can a survey be distributed via email in Qualtrics?

Distributing a survey via email in Qualtrics is done using the 'Distributions' tab. This feature allows researchers to send surveys directly to respondents' email addresses, helping to ensure that the survey reaches the intended audience. By selecting this option, users can customize the email invitation, manage contact lists, and track responses more effectively.

The 'Distributions' tab is specifically designed for this purpose, providing options for timing, reminders, and personalizing messages, which enhance the response rate and improve the overall survey experience for participants. This tailored approach is essential for successful data collection.

Other methods mentioned, such as the 'Dashboard' tab and 'Settings' menu, do not provide the comprehensive functionalities required for email distribution. Creating a public link gives access to anyone, which is different from targeted email distribution aimed at specific respondents. Therefore, leveraging the 'Distributions' tab is the most effective way to conduct email distribution for a survey in Qualtrics.