During the Initiate stage, what should the organization primarily focus on developing?

During the Initiate stage, it is essential for the organization to focus on developing a governance model for experience management (XM). A governance model provides the framework for how XM initiatives will be managed and implemented across the organization. This includes setting clear roles and responsibilities, defining processes for collecting and analyzing data, establishing guidelines for stakeholder engagement, and ensuring alignment with organizational goals and priorities.

Building a governance model is critical as it helps organizations ensure consistency and accountability in their XM efforts. It sets the foundation for how experience data will be integrated into decision-making processes and how cross-functional teams will collaborate effectively. By establishing this model early in the process, organizations can create a structured approach that enhances the ability to drive meaningful insights and actions from the data collected.

While a robust marketing strategy, an employee recognition program, and an external communication strategy are important facets of overall organizational strategy, they do not address the foundational need for managing and governing experience data, which is pivotal during the Initiate stage of an XM program.